Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...
When tools like ChatGPT first launched, they weren’t even connected to the internet. No real-time knowledge, no live queries, just pretrained data with a cutoff point. Two years later, Perplexity, a ...
The takeaway: The findings provide an early empirical snapshot of how generative AI is transforming the architecture of search. While traditional engines remain anchored in popularity and ranking, AI ...
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