On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...

Snapchat is lowering the price of advertising on the platform, sources familiar with the app told Digiday. While Snapchat did not comment, sources said Snapchat's new application programming interface ...

Postman's State of the API Report 2024 states that companies are increasingly treating APIs as a product and are developing, marketing and monetizing them in a targeted manner. Security aspects often ...