One of the things I am enjoying about the current API buzz is watching the various ways APIs are wiggling their way into product marketing. I recently wrote about a company’s pitch that included a ...

Propelled by Unprecedented Demand from Global Martech Enterprises, GeoGen.io Bridges the Gap Between Strategic Content ...

On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...

Facebook has been tweaking Canvas since the social media network introduced the ad format officially in February last year. In September, Facebook gave Canvas ads 360-degree capabilities and let ...

Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...