When it comes to communication, words get it done. Words can sell, excite, inflame, prompt sacrifice, mend hearts, and that’s not even the beginning. People remember leaders for their words. The right ...

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...

Female leaders are more likely to focus on the “how” of problem-solving while male leaders are more likely to focus on the “why” — and people are more likely to associate “why” speech with leaders, ...

A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. A new review explores the different areas of the brain that process the meaning of ...

A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. The article is published ahead of print in the Journal of Neurophysiology (JNP). The ...