(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant ...

How do you get account-based marketing off the ground? According to our most recent ABM benchmarking research, almost two-thirds of B2B marketers are currently looking into, or planning, how ABM could ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. As we enter 2026, the rules governing B2B growth are changing—and ...

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. Generative AI continues to dominate discussions in 2024. In the ...

Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy. Many companies hear the buzzword "account-based marketing (ABM)" yet ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a ...

Every industry has been affected by the Covid pandemic and its aftermath, but some have faced greater challenges than others. Financial services (finserv) companies have had their fair share of ...