As various groups work to accelerate widespread implementation of addressable television, the targeting method continues to get periodic infusions of supportive findings from “Thinking Inside the Box, ...

Content Addressable Memory (CAM) is an advanced memory architecture that performs parallel search operations by comparing input data against all stored entries simultaneously, rather than accessing ...

Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

Wouldn't it be great if system memory was super speedy like RAM and non-volatile like flash? Well, NEC and Tohoku University's new content addressable memory (CAM) has accomplished the trick -- it ...

For a long time, the advertising industry has gotten good at reaching the right people at the right time. But often, the message isn’t as personalized and targeted as the media placement. GroupM and ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

SAN FRANCISCO—WideOrbit has announced the latest release of WO Traffic, the company’s flagship broadcast media ad sales and commercial operations platform with new features that include an automated ...

Hogarth has today announced the expansion of its addressable content team with the appointment of Alice Hughes as addressable lead of Hogarth Australia, and the elevation of Blake Moseley to global ...

SAN FRANCISCO, June 01, 2022 (GLOBE NEWSWIRE) -- WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the latest release of WO Traffic, the ...