An innovative, four-panel soccer ball packed with hidden technology is taking over the World Cup, sparking intense scientific curiosity as elite players adjust to a surface designed to fly in ways

I'm sorry to report that the answer is fairly boring—Team USA is wearing pink cleats because they're trendy. Several brands have released cleats in bright pink colorways and they definitely stand out on the pitch, so they've become popular with players. Here are some of the newest pink cleat options from top soccer brands.

An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick.

By Danielle Kaye NEW YORK, June 11 (Reuters) - As the World Cup kicks off, Nike and Adidas are competing on and off the field. Nike needs a win. The soccer tournament, this year held partly on the U.S.

The 2026 World Cup kits offer opportunities for celebration of a country's cultural heritage and sporting history. These are the best and worst.

The official ball of the 2026 FIFA World Cup captures data far faster than any camera pointed at the pitch. The Adidas Trionda contains a 500Hz

The partnership will be featured in 35 of the department store’s locations, including at The Corner at its NYC flagship.

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

Adidas and Real Madrid have extended their partnership once again, keeping one of football’s biggest commercial relationships in place through 2034. The new deal runs for 8 years and continues a collaboration that’s been running,

Adidas is turning to Formula 1 technology to help footballers handle the extreme conditions expected at the 2026 FIFA World Cup. The sportswear giant has unveiled its new CLIMACOOL SYSTEM, a cooling solution designed to lower body temperatures in hot and humid environments.