Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Bing Ads Scripts are released in beta. The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts. Why it ...

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...