Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

“Banners” are graphic advertisements that appear on World Wide Web sites intended to build brand awareness or to generate traffic for the advertiser’s site. The term “banner” comes from the general ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers. In fact, people ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

WESTERLY – Pilot Mark Simmons loves flying advertising banners along the Rhode Island coastline. "It's a beautiful view," said Simmons, 54. "You're flying nice and slow. It's like a sightseeing ride ...

In a number of buildings in Utrecht Science Park, old advertising banners made of water-repellent canvas (such as roll-up banners or outdoor advertising) have been transformed into sturdy, reusable ...