Earlier this year, Paul Hudson asked me to answer a few questions about app marketing for a book he was writing called ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Apple is going further into the ad business. Soon, a paid advertisment will be added to the Today tab of the App Store. And a paid link will be added to the product pages for individual applications.