OpenAI has announced plans to introduce ads to ChatGPT, with tests in the United States set to start "in the coming weeks" - well ahead of Google, which says it does not have plans to show ads in its ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

In context: Facebook predicted that there would be an "adocalypse" after Apple began enforcing its App Tracking Transparency earlier this year. I don't know if that's actually been the case since ...