When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

In addition to media buys, such as radio and TV spots, display ads in magazines and newspapers and banner ads on websites, your advertising budget should include other expenses. These can include the ...

The ultimate goal of copywriting is always to drive action at a particular stage of the buyer’s journey. Whether the purpose of your copy is to introduce your solutions to new audiences, convince ...

AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

David McGuire, creative director, Radix Communications: It makes no difference whether you’re writing a personal email or a web page that’ll be seen by thousands – at any one time, your reader is one ...