In a rapidly changing business environment, it is important to hit the “pause” button regularly and have a deep think. Accelerating change requires a commitment to ongoing reassessment of your ...

Stacy Jones is founder/ceo of LA pop culture creative agency Hollywood Branded and host of Marketing Mistakes (+ How To Avoid Them) podcast. I've spent years unlocking the power of influencer and PR ...

Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...

Great marketers aren’t made in classrooms. They are a product of their life experiences, painstakingly binding together each experience to form their individual marketing approach. Just as elite ...

Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have become mainstays in Americana culture. After an almost 40-year break, its sequel, ...

Over the last year-and-a-half, marketers have rapidly adopted new workflows, picked up and honed new skills, and braved time-crunches like never before. Some lessons take a while to internalize.

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

There’s been a recent push, most likely by accountants and other budget-minded types, to establish a direct return on investment for marketing efforts. I can understand this thinking. Advertising and ...

Angeline Close Scheinbaum does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

The 65th annual Grammy Awards returned Sunday night, delivering big-name performances from contemporary stars, newcomers, and iconic veterans alike. It was also a night full of history as Beyonce ...