For decades, marketers have made budget decisions in the dark. Walled garden platforms report their own metrics in their own dashboards, making true cross-channel comparison impossible. Traditional ...

The world around us is constantly changing, and your clients’ needs are changing rapidly, too. Companies and departments need to adapt, be more responsive, and be more innovative than ever. That’s ...

Is agile an evolution or revolution? Many organizations fail to look at the obstacles, and the time it takes, when implementing an agile business model. As many companies are beginning to move from ...

Agile product management is becoming an increasingly important approach to developing products that have transformative potential and meet market needs. However, while many business leaders recognize ...

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SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling(TM), the first measurement platform designed ...