The Allen key has become an iconic symbol not just for IKEA, but for the simultaneous, sometimes conflicting frustration and convenience that can come with flat-pack furniture and home goods. Millions ...
This week, Ian Wishingrad, founder and creative director of BigEyedWish, talks about Ikea's spot that highlights a rich woman dealing with a spare Allen wrench left over from furniture building. All ...
Although best known for its meatballs and maze-like warehouse stores, there’s one Ikea product that its customers never intentionally buy but almost always leave the store with: an Allen key, the ...
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