Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon's recent Super Bowl ad featuring actor Chris Hemsworth as Chief Heartthrob for Alexa Devices has sparked controversy among employees amidst recent layoffs.

Alexa+ is now widely available in the US, giving Prime members free access to Amazon’s more conversational AI assistant that works across Echo devices, the Alexa app, and the web. The post You can now ...