Amazon is on track to exceed its internal target of $1.8 billion in upfront video advertising commitments, a person familiar with the financials has confirmed to Deadline. The strong buy-in from ...

From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights ...

Amazon has a 75% share of retail media ad spend, according to eMarketer. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) Amazon's latest retail media announcement - ...

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...