Amazon announced Tuesday three updates to its Amazon Fresh brand, including the launch of Amazon Saver, a new value-focused private label line, and more discounts for Prime members shopping in-store ...

Amazon is uniting two of its private label grocery brands — Amazon Fresh and Happy Belly — under the simplified Amazon Grocery banner. The renamed private label brand features more than 1,000 food ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

The grocery game is getting an upgrade at Amazon. The best part: consumers are going to save. For starters, the company has announced Amazon Saver, a private-label budget brand for grocery shoppers on ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

SEATTLE — Amazon.com, Inc. is combining its Amazon Fresh and Happy Belly private label brands and introducing Amazon Grocery, a private label brand that will feature more than 1,000 food items with ...

Amazon (NASDAQ:AMZN) announced on Wednesday the launch of Amazon Grocery, which is a new private label food brand that consolidates the company's existing Amazon Fresh and Happy Belly private label ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...