Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...

Forget Samsung's $1,800 Galaxy XR, the Android XR device I'm actually intrigued to see is Xreal's Project Aura, an evolution of the company's existing smart glasses. Instead of being an expensive and ...

Apple is shifting focus from the Apple Vision Pro to a new line of smart glasses. Credit: Michael M. Santiago/Getty Images We all know the problem with the Apple Vision Pro: It's too expensive. Now, ...

Apple will release multiple head-mounted AR and VR products in 2027, according to respected analyst Ming-Chi Kuo of TF International Securities. An upgraded Vision Pro headset will also drop later ...

Apple is shifting resources from a Vision Pro overhaul to accelerate development of AI-centric smart glasses. This pivot reflects the high cost and weight issues of the headset, and the company’s ...

Apple’s mixed reality experiment with Vision Pro has always looked like a stepping stone rather than the destination, and the latest wave of reporting around lightweight smart glasses makes that ...

Apple seems to be releasing its next Vision Pro with M5 chip soon, but according to a new report from Bloomberg’s Mark Gurman, the company may have shelved plans for a follow-up headset that’s cheaper ...

It’s widely acknowledged that while Apple is happy for any Vision Pro sales it can get, the primary purpose of the existing headset is to let the company take a first step in the journey towards an ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

The 2025 Vision Pro gets Apple's new M5 chip and a redesigned headband, but almost everything else stays the same. Is it worth upgrading? Let's break it down. I’m PCMag’s home theater and AR/VR expert ...