A colleague of mine recently shared a metaphor with me about two software engineer archetypes, “The Conjurer” and “The Scribe” The Scribe is diligent and methodical; her code is clean and organized; ...
Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more ...
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