Apple released a claustrophobic submarine movie for Apple Vision Pro earlier this month, and it gave me a sinking feeling. The movie Submerged was neither augmented reality (AR) nor virtual reality ...

In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including ...

Excitement is mounting around 7 AR moves this January as companies reset strategy. Industry pivots at CES and fresh layoffs ...

Snapchat is today rolling out a new 'shoppable' augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat's existing ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Though this seems like a small move–a tech giant shuttering one tiny feature among the many thousands of others it offers to its users–it could have a significant financial impact on some users’ ...

To catalyze more social shopping on its platform, Pinterest debuted its Try On for Home Decor tool, which lets users preview furnishings in their home with augmented reality technology, the social ...

Product waitlists now extend well into 2026.” The line triggered alarm among buyers and developers this week because it signals immediate scarcity for consumer augmented ...

Augmentir's AR extension builds on its AI-native platform and agentic AI capabilities, giving manufacturers smarter ways to onboard, upskill, and support connected workers across the industrial ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...