You’ve probably had that moment where an investor, advisor, or even your co-founder asks, “What’s your CLV right now?” and you freeze for half a second. You know it matters. You know great companies ...

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so ...

AOV refers to the dollar amount spent by customers on average in a single transaction. Considered as one of the big three metrics for e-commerce optimization, AOV, along with average lifetime value ...

Vodafone Group has seen strong customer lifetime value growth in the UK and German markets. The stock is trading at an attractive EV/EBITDA ratio. I take a bullish view on VOD. I take a bullish view ...

App Spire’s custom in-app strategy boosts average LTV by 57% across key verticals in 12 months. We curated premium placements manually — app by app — and built intelligent delivery layers on top. The ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...