Have you ever wondered if social platforms are eavesdropping on your conversations and micro-targeting advertisements about things that you have never searched online, but recently talked aloud to a ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Purchase channels today are in a state of flux, putting the onus on sellers to cater to all relevant buyers and end-users, including wholesalers, retailers, and e-commerce customers. It’s called ...

Corporate social networking … channel communities … enterprise social software applications — the business of business has entered the Web 2.0 world, and there’s no going back. Part 1 of this ...

B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, ...