Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

This free guide will show you the innovative approaches eight forward-thinking brands have taken to engage audiences and position themselves as thought leaders in their respective industries. With so ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...