Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

This War Paint ad fired up critics on Twitter. (Photo: War Paint via Twitter) A new campaign promoting makeup for men has critics up in arms, with claims that it perpetuates “toxic masculinity.” ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

I did not think it was important to explain makeup for men, but here we both are, you having clicked on this story looking for hot starter tips, me dispensing them to you one by one, like little neon ...