Throughout their everyday lives, humans are typically required to make a wide range of decisions, which can impact their well-being, health, social connections, and finances. Understanding the human ...

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Homo economicus is a financial term that refers to the belief that a human is a rational person who makes economic decisions ...

Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

By modeling the single-trial electroencephalogram of participants performing perceptual decisions, and building on predictions from two century-old psychological laws, we estimate the times of ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Do you ever walk into a room, only to completely blank on why you're there? That could be because, according to a new study, 65% of our actions are the result of habitual behaviors, as opposed to ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...