In the competitive world of fast food, loyalty apps have become a popular way for chains to reward returning customers. With just a few taps on your phone, you can earn points, get exclusive offers, ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...

The best grocery shopping experience attracts with not only stocked shelves, but the store's services, too. Perks like Trader Joe's "Try Before You Buy" policy or Sam's Club scan-and-go features ...