Ipsos’ shopper research highlights how brand influence strengthens as consumers move from functional purchases to emotionally ...

There's a lot to unpack in a new consumer research study released by Omnicom Media this morning, especially how it defines "people" vs. things that are, well, not people. The study, dubbed "The Future ...

For more than a decade, the region’s brand and communications playbook was clear: dominate the landscape, outspend ...

Brands can activate partnerships directly with the content creators that are shaping AI search recommendations through impact.com and Evertune’s Partner Connect impact.com, the world’s leading and ...

Brand Influence Agency, a leader in innovative community influencer marketing strategy, has redefined the way local and international brands engage with consumers through community-generated content ...

Celebrities are taking a bold new approach in the evolving influencer marketing landscape, and brands are starting to notice. Instead of merely endorsing brands, traditional celebrity spokesmen and ...

The content creation economy is booming, but the language we use to describe it often falls short. Terms like “creator” and “influencer” are frequently used interchangeably, yet they represent ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

AI use has shifted from experimentation to assistive tasks, with adoption rising since 2023 and 64% of key Asia-Pacific ...

Meiwu Technology Company Limited has announced a partnership with Shenzhen Zhinuo Weichuang Technology Co., Ltd. to enhance its brand influence and market competitiveness over a year-long agreement.

There's a lot to unpack in a new consumer research study released by Omnicom Media this morning, especially how it defines "people" vs. things that are, well, not people. The study, dubbed "The Future ...