Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

Such analyses capture what worked at a particular moment. That doesn’t mean it will work again. The venerable business case study method got its start in 1921 at the Harvard Business School. The ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

A case study is a real-world scenario that has been recorded or invented to serve a teaching and learning purpose, e.g., to investigate or apply course concepts. According to Cox (2009, p. 6), "A ...

A conversation with Harvard Business School professor Bill Sahlman on creating a focused strategy for growth. Khan Academy, the online global education nonprofit, launched in 2006 when founder Sal ...

There was a time when the dominant view of business leaders was that people who are paid to do a job should just do it, whether they are engaged or not. While a few companies seem to maintain this ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...