BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial. But its cookie-dependent data-management platform (DMP) had too many holes in how it collected data.

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it ...

The majority of BuzzFeed’s ad deals – 65% – now use its first-party data to target ads. And the publisher also provides data matching, insights and optimization powered by data from its 104 million ...

Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and end a program that cut union members’ schedules and pay by 20%. In late March, ...

BuzzFeed is in the midst of a transformation from a fast-growing startup to a sustainable digital media company, with Chief Revenue Officer Lee Brown leading the charge. As the head of revenue across ...

In today’s harsh economic climate for digital publishers, BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video will eventually pay dividends. In its Q4 2022 ...

Digital media’s never-ending pivot to video continues thanks to TikTok and the ongoing rise of TV streaming. As audiences shift away from Facebook, BuzzFeed is betting its investments in short-form ...

Andrew Rice, opens new tab delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I’m interested in is the way that BuzzFeed ...

Last week, we mentioned Volta, a company that manufactures electric car charging stations, in our new weekly Commerce Media newsletter as an apt example of the strange inventory grab-bag that ...