CPG companies now need to achieve annual productivity gains of 5% or more just to stay competitive. Traditional cost-cutting measures like travel freezes, hiring pauses, and other age-old efficiency ...
Consumers no longer look to television and mass-market media for guidance on what to buy at the supermarket.
Touchless planning also strengthens cross-functional alignment. When insights are available in real time, sales, finance and supply teams can look at the same drivers and scenarios together. It ...
It sounds simple enough: a CPG (consumer packaged goods) startup wants to grow its retail footprint, and engaging an industry advisor seems like ...
Explore 2026 diet trends and what’s driving healthy eating in the US. Discover which foods are in, which are out, and how CPG ...
From red meat debates to vague processing rules in the new Dietary Guidelines for Americans and volatile cocoa supply, CPG brands face mounting pressure to adapt product strategy and sourcing.
For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary or movie. Sure, streaming and on-demand programming changed how consumers ...
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