Comcast and Warner Bros. Discovery are reevaluating their linear cable strategy, and sports is at the heart of it, even if the leagues and sports owners are looking ahead to streaming. By Alex ...

Streaming TV services now lead the current wave of growth, pushing cable and over-the-air TV closer to obsolescence. Yes, there are still viewers who cling to traditional cable television.

Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no ...

The August 2024 edition of The Gauge from Nielsen, the audience measurement giant’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, ...

The traditional cable television industry is losing market share. Can this be corrected? If cable TV is going away, what will replace it? In addition to cable TV market share dropping for ...

Five years ago — and relatively late to the game — my family made the switch. We bid farewell to the local news celebrities, the parent-approved channel numbers and the TV listing schedules that ...

The story of “cord-cutting” by U.S. consumers tired of paying hefty monthly bills to receive a plethora of cable television channels along with their valued local broadcast stations is well-stated, ...