Learn how Cadillac develops its signature car colors each year, from trend forecasting to paint technology and final selection. Cadillac forecasts color trends 3–5 years ahead, using global trend ...

Take a look at the average corporate car park and it will look like a still from a black-and-white movie. The vast majority of cars sold in the United States continue to be grayscale colors: black, ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

Recent research has shown that the color of a car can impact its likelihood of being involved in a collision. A study from Monash University’s Accident Research Centre discovered a notable difference ...