In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

TORONTO--(BUSINESS WIRE)--360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

In April alone, Cisco Systems, Computer Associates and Sun Microsystems held their partner conferences (all in Orlando, Fla.), and we could write volumes about the conversations we had with the ...

AUSTIN, Texas--(BUSINESS WIRE)--E2open Parent Holdings, Inc. (NYSE: ETWO), a leading network-based provider of a cloud-based, mission-critical, end-to-end supply chain management platform, has been ...

Dell has revealed it is making changes to the structure of its channel management team. The firm’s global channel chief, Denise Millard, is becoming chief partner officer, reporting to Bill Scannell.