For a primer on consciousness and the brain, click here. When students first learn about Pavlov's dogs—dogs that learned to salivate to the sound of a bell (the "conditioned stimulus") when the bell ...

Classical conditioning is a type of learning that happens unconsciously. When you learn through classical conditioning, an automatic conditioned response is paired with a specific stimulus. This ...

Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

Conditioning that once worked with Pavlov's dog does also work with an artificially induced change in nerve cell activity. Researchers at Ruhr University Bochum, Germany, have successfully implemented ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...

The blog posts I’ve written so far have mostly focused on fairly recent films, such as Twilight or Harry Potter. But today, I want to write about a classic film that used, appropriately enough, ...