Microsoft may soon roll out its ad-supported Xbox cloud gaming plan more widely, after users began spotting in-app notices hinting at limited, ad-backed play sessions on the Xbox app ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Back in October 2025, Microsoft confirmed to New York Times that it was testing a free ad-supported cloud gaming service separate from Xbox Game Pass. Xbox cloud gaming is currently only available via ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

Microsoft is preparing to launch a new ad-supported tier for Xbox Cloud Gaming. This free option will allow gamers to play for one hour per session after watching advertisements. It will offer access ...