When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Unmetric, a specialist in branded content analysis, has added capabilities that it says can help marketers identify the most engaging colors and images posted on social media. These can then be ...

Jonathan Flombaum brings up a scene re-enacted in hardware stores every weekend. Someone confidently selects a can of touch-up paint for a hallway or bedroom wall, returns home— and finds it doesn't ...