When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...
Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In today’s environment, where information spreads instantly and ...
On 12 May 2021, the Biden administration unveiled an executive order to improve the US’s cyber security defences. The approach is meant to “improve its efforts to identify, deter, protect against, ...