ST. LOUIS Express Scripts has announced a new initiative aimed at advancing consumer communications in health care, inspired by $600 million in savings, a six-fold increase for generics in the statin ...

For life sciences brands to drive prescriptions, it’s crucial to target the right healthcare professional (HCP) with the right messaging at optimal moments as they tend to their patients. Therefore, ...

How many times have you called a company and the agent who answers sounds robotic? Chances are that the agent is reading off a call script. You are unlikely to get quality service from that agent or ...