Hotel loyalty is getting more competitive and more creative at the same time. Big brands are rolling out new partnerships, fresh ways to earn and use points, and perks that feel more personalized.

When a major hotel loyalty program changes the way points are redeemed, travelers pay attention, especially if those changes ...

Marriott International is leaning further into "passion points" to inspire loyalty. Photo Credit: Marriott Bonvoy The battle for loyalty is heating up in the hotel industry, as major chains roll out ...

Photo Credit: The lobby of a modern hotel in Shanghai under the Orange brand of hotel group H World. H World Major chains tout hundreds of millions of members, but a new Skift metric reveals wild ...

Taylor Swift performs during the opening night of her Eras Tour in Glendale, Arizona on March 17, 2023. Some of the equipment used during the tour was transported by specialty carrier Shomotion of ...

As one key business segment drives Hyatt’s sales gains, the hotel giant aims to offer guests more value. Hyatt Hotels Corporation (H) announced Nov. 5 that it will expand its partnership with Chase ...