Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

It is essential that the paid search advertiser selects his or her keywords carefully, constructs their ad groups with care, uses budgets well and creates compelling advertisement text to catch the ...