New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

We've all experienced social identity threats. And if we are honest, sometimes we are the ones who perpetrate them. Social identities are categories that we place ourselves in that are shared with ...

Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...