Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Virtua Health's chief marketing officer details the health system's strategic marketing innovations that have led to successful service to patients and consumers. Consumers are calling the shots, now ...

Rather than placing all focus on metrics, sales leaders must recognize the importance of building principled, customer-led ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

As U.S. consumers navigate rising costs, many have been forced to adjust their discretionary spending, resulting in marked shifts in dining habits. According to a recent study by Givex, 41 percent of ...

Opinions expressed by Entrepreneur contributors are their own. In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.