If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

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Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

Manish Sood is CTO, Founder and Chairman of Reltio, a provider of cloud data services used by enterprises to create rich customer profiles. The economic shock and social restrictions brought on by the ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...