Gamification is often hailed as a sure success to consumer engagement. But it does not necessarily lead to a change in ...

Decades of consumer psychology said to remove friction. AI is forcing a different tack.

One of Nigeria’s leading marketing communications professionals and Group Chief Executive Officer of Prima Garnet Africa, ‘Lolu Akinwunmi, has underscored the critical role of consumer psychology in ...

Designers are expert at subtly encouraging users to make one decision over another. Psychologists call it "the nudge." The Psychology Of Buying Hemorrhoid Cream No one enjoys buying condoms, lubricant ...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

A marketer’s role is to inspire consumers to embrace a product or service, which involves shaping their decision-making process. Equally important is an understanding of psychology and the examination ...

Every fall I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and family, eggnog in my coffee, and the sense that everyone is feeling a ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...