If you've explored the settings on your iPhone, you've likely found the option to "clear cookies & data." As a part of the Safari browser settings, this feature can also be found on the iPod and the ...

Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build stronger relationships with consumers.

The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

You've seen the pop-ups, where a website alerts you that it's using cookies. Cookies are data files that help sites track your activity and remembers the last time you visited a page to provide a more ...

In a move that's destined to disrupt digital marketing as we know it, starting today, 4 January, Google has initiated testing for a cookie-disabling feature in its Chrome browser, set to roll out ...

In today’s privacy-aware world, customers can spot performative compliance a mile away. While some companies view cookie compliance as a burden, others see it as a chance to earn customer trust and ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...