Forbes contributors publish independent expert analyses and insights. Just about every business owner has heard how increasing their customer retention rate by 5% can subsequently increase their ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog. Earning customer loyalty is an uphill battle, but it is always worth the effort. You’ve ...

Marketing author and consultant Philip Kotler is often credited with saying, “The best advertising is done by satisfied customers.” This statement is not just a popular tagline; it is the truth. The ...

Opinions expressed by Entrepreneur contributors are their own. Without satisfied customers, your business is in trouble, and the experience your customers have with your brand is your main (and ...

Think back to a time when you had an outstanding customer experience — one so memorable that you couldn't help but tell your friends about it. More often than not, it wasn't just about meeting ...

Customers want problems solved quickly and questions answered accurately. You need to turn your agents into super agents to meet those expectations. I used to work as a customer service agent. My ...

(BPT) - Does your customer experience meet your customers' expectations? According to PwC, it probably doesn't, as 54% of U.S. consumers believe the customer experience at most companies needs ...

If you keep your employees happy, will they make your customers happy as well, through superior customer service? My knee-jerk reaction would be, “Of course they will!” But you never know when what ...