When it comes to customer happiness, it often greatly depends on the entire customer experience, from finding a brand online, browsing their social media, shopping in their store and interacting with ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

A successful business requires a lot of patience, perseverance, dedication, hard work and a little bit of luck, but it also needs a powerful marketing strategy to be able to identify its target ...

Also sometimes referred to as key account marketing, ABM is a focused strategic approach to business marketing that is especially useful for business-to-business (B2B) companies. It operates on a ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Leadership Trust member Melissa Lackey shares key steps ...

Learn the best practice for developing and deploying appropriate strategies for content across all channels and lead lifecycles. This comprehensive overview of the most effective content marketing ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...