It's been a while since a marketing campaign genuinely made me do a double-take, but the latest promo for Federer: Twelve Final Days is a prime example of how to do CGI marketing right. With a little ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...