Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

NEW YORK, July 1, 2019 /PRNewswire/ -- UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its ...

Horizon Media research unit Horizon Futures has issued a report taking an in-depth look at evolving cultural identities in the U.S. that it asserts are reshaping how brands connect with consumers. The ...

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way culture might reflect in price tags is through price endings, which can be ...

In an age where billionaires and conspicuous consumption are increasingly on display, new Otago-led research shows a simple life really is a happier life. With four areas of the U.K. now facing ...

Every year, as the lunar new year approaches, China experiences a powerful cultural and economic rhythm shaped by zodiac ...

NEW YORK, July 1, 2019 /PRNewswire/ -- UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its ...